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How To Easily Assume The Close
There are plenty of ways to close a sale. If you recall the last time you bought something, you might remember the salesperson warming up to get you to buy something. For many sales professionals,...
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The Incredibly Seductive Power Of Rapport
If you went to sleep one night, and then woke up the next day in a foreign country where nobody spoke English (or any other language you understand), you’d be pretty shook up. Just doing basic things...
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How To Tap The Two Motivating Forces In All Customers
When people act, they do so to achieve a specific goal. when considering that goal, they imagine they’ll be in a better position than before they acted. This requires two things. One, an idea of what...
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The Power Of Intention
Much has been said about intention. It’s one of those things like the Law of Attraction. Everybody is using it to market something or other. It’s touted as one of the greatest ways to achieve pretty...
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How To Pace And Lead With Persuasive Elegance
The great copywriter Robert Collier said that whenever you engage a customer, you must enter the conversation already in his mind. The example he gave was walking up to a couple of folks in deep...
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The Push And Pull Of The Persuasive Sales Letter
More and more people are shopping online these days for any number of things. This is both more and less convenient. Obviously, if you don’t need to leave your house in order to get what you want, all...
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The Power Of Metaphor To Increase Your Sales
Many of the most effective sales letters of all time have been written in the form of a metaphor. For example, there’s one famous letter that was used for years to sell subscriptions to the Wall Street...
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The Warm, The Cold, and The Laydown
If you’ve ever sold anything, you know that the quality of the lead has a huge impact on your ability to sell. If the lead is cold, meaning they don’t even know your product exists, then you are going...
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The Incredibly Persuasive Power Of Authority And Social Proof
Our brains are incredibly fast. But they are also incredibly inaccurate. Resonance image studies have shown that fully 40 percent of the images we see on a daily basis are not really “out there,” but...
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How To Easily Overcome Objections and Skyrocket Your Sales
When was the last time you bought something? I’m not talking about a hamburger or a shot of Jack, I mean something that was substantial. Maybe you got a new pair of shoes, or maybe you bought a new...
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